The 1930 Universal Series AD was similar in design to its predecessor, the 1929 International Series AC, but featured several key changes, including a tilted windshield to reduce glare, a 4 horsepower increase, shock absorbers, a dashboard fuel gauge, smaller wheels, and wider tires.
Bumpers were still a costly feature, but wire wheels became a no-cost option mid-1930. Previously such wheels were reserved for ‘sport’ models. Chevrolet heavily advertised the increase to a 6-cylinder engine. During the lifespan of the Universal AD, the gap between Ford and Chevrolet narrowed, in part due to a 5% price reduction in Chevrolet prices. 640,980 models were produced across nine variants ranging in prices from $495 to $695.